BS in Fashion Merchandising and Consumer Studies

BS in Fashion Merchandising and Consumer Studies


Fashion Merchandising covers all aspects of the fashion industry, from the design process to manufacturing, distribution, marketing, and retail.  Students learn how to work with designers to plan, develop and execute a product line to satisfy the needs of a company’s target market.

Courses in merchandising cover areas in buying, sourcing, pricing, quality analysis, textiles,  fashion history, consumer behavior, visual merchandising, and planning and developing product lines.

Admission Requirements

Students can declare the fashion merchandising and consumer studies major upon entry to the university or at any time if they are in good academic standing.

Program Requirements

Required Courses

Four Year Plan

Throughout the program students must make a C (2.0) or better in all MRCH major courses. In order to register for all 4000-level courses, students must have a minimum overall 2.5 GPA.

Minimum degree requirement is 120 s.h. of credit

Two separate  internships are required at the junior and senior level.

Delivery Methods

This program is only offered in an on-campus, Face to Face format.

Accreditation Information

The East Carolina University fashion merchandising and consumer studies program is accredited by the American Association of Family and Consumer Sciences (AAFCS).

Student Achievement Data

Institutional and Professional Licensure Disclosures for Enrolled and Prospective Students

ECU degree programs satisfy the professional licensure and/or certification requirements in North Carolina and prepare students to sit for these exams.  However, requirements in other states may be different.

If you are considering a degree program that may, would, could or potentially lead to a professional license and/or certification, please note that at this time ECU may or may not be able to advise whether a  program meets requirements outside of North Carolina.  Prior to enrolling in a degree program, please discuss this important topic with your program of interest.