WNCT: Strategies in social media, retail

WNCT reporter Gabby Sartori visited the Rivers Building to learn more from Dr. Tiffy Blanchflower about how she is teaching social media and online strategies in relation to retail and shopping trends.

As detailed in the WNCT feature, students have been working on unique projects this semester and created content and social media plans.

“Now, more than ever, it’s important for our students to understand how to operate a store online and how to drive sales,” said Blanchflower, an assistant professor in the Department of Interior Design and Merchandising, in the interview. “Speaking to people in the industry, there is a big push for our students to understand the inner workings and relationship between social media and online sales.”